The dark-gray aesthetic and three-column grid, carried over from Lake|Flato’s main website, remained in-tact but refined. Newly developed graphic standards for the firm were applied to the Porch House website. Information like room plans and projects were stacked for cleaner browsing – Google Analytics had shown most visitors spending between only 5-30 seconds per page. To fit with a continually adapting work-flow the architectural team was facing, emphasis was placed on the sustainable efficiency of Porch House’s vernacular style and flexible process.
To create ease of use for our clients, the website is compatible with most devices and screen sizes, with downloadable room plans. Easier access to social media and contacts helped tie the Porch House website into Lake|Flato’s other online outlets. The newly redesigned website launched in early 2013 as a publicity push timed with Southern Living Magazine's article and now boasts over 1400 “likes” (or shares) on Facebook. With it comes an appealing message for Porch House based in design efficiency and simplicity. This website attempts to inspire the viewer to inquire, gaining a personal connection and potential client for Lake|Flato.
